The price spiral is turning: Why a visit to the sauna is becoming more and more of a luxury
In recent years, the trend of wellness and relaxation has evolved into a luxury experience. A change can be observed in the area of sauna visits in particular, as more and more people perceive sauna visits as an exclusive pleasure. But why is that? Why a visit to the sauna is becoming more and more expensive and how this luxury trend has developed, we want to take a closer look at in this article.